Meet Michelle. Communications Manager for National Sales Operations at Comcast


What do you do for work and what do you love about it and what is most challenging?
Michelle: Our National Sales Operations team coordinates and manages national initiatives that help our frontline sales teams provide the best possible customer experience. We cover everything from implementing national sales reports that help agents monitor their performance to enhancing order entry apps for agents’ iPads. As a communications manager on the team, I use design thinking and change management to create digital experiences that help promote and communicate our national initiatives.

The best part of my job is seeing frontline sales teams engage with our communications materials. Knowing that a poster hung in the break room reminds them of how to use a certain app or learning that an infographic changed how they approach a customer is the most gratifying part of my job.  Meeting people where they are and cutting through the noise can be challenging, but measuring the impact our communications had on an individual is even harder to do. That’s why our team digs deep to define, prioritize, and measure success criteria. We’re constantly collecting data points that show the importance communications play in the success of a project.


How have other women inspired you or helped shape your career?

Michelle: I came from a house dominated by women. I’m one of three ambitious girls raised by a mother who has shattered her own glass ceilings in corporate America. When I talk with other women starting out their careers, I realize how fortunate I’ve been to witness my mother’s career growth. From negotiations to presentations and international settings to networking sessions, I learned at a young age how to maneuver corporate settings.

Some lessons you can only learn through experience, and watching my mother defend her role as the only woman at the table, defy the social norms of being the bread winner with a stay-at-home husband, and define what it means to have endless ambition gave me experience and exposure that has forever shaped the way I navigate my career.
It’s important to note that there have been plenty of other strong women who’ve crossed my path and changed me for the better. The majority of them don’t even know it. What’s important for all of us to remember is that we must be mindful of the shadow we cast. You never know who you’re inspiring around you. From a direct report to a colleague or just a woman sitting next to you on the train, you are doing something remarkable. So for the women striving for a seat at the table and the women simply trying to juggle after school activities and today’s responsibilities, know that you’re being watched by many hopefuls. What may seem like a small accomplishment to you can have a big impact on the women around you.

What is your favorite TV show and/or movie?

Michelle:  There are days when my alter ego likes to pretend that I’m Karen Walker from

Will & Grace – I mean, who doesn’t want to be Karen Walker? I don’t know how we survived so many years without the show, but I’m thrilled that it’s back and still making light of current political and social issues.


What is something that most people don’t know about you?

Michelle:  People are often shocked when I tell them I started my career as a celebrity reporter in Los Angeles. I studied Journalism in undergrad with the idea that I would take over the

E! network. While I had great success interviewing celebrities, I quickly found Hollywood reporting unfulfilling. I made my way back to Philadelphia as a news reporter for the

Philadelphia Daily News and philly.com which helped me get my start in digital media and website content management.


What’s your role with WICT? What did you enjoy most about that role?

Michelle: I became a member of WICT even before I started my career at Comcast! A fellow Comcaster and WICT member knew I was interested in joining the company so she tipped me off that WICT had great information and resources to help women excel at telling their stories. WICT is the first place I go to when I’m looking for a course or a program to improve a specific skill. It has a great reputation internally among its members for the high quality leadership programs it manages and externally as an organization dedicated to elevating the success of our industry’s best.


Why do you think WICT is important?

Michelle: If anything from my childhood has taught me about career development and progression, it’s that women are capable of amazing things when they rally around each other. Similar to how I feel about our Women’s Network at Comcast, WICT is great at providing women in the same industry a place to celebrate each other’s success. There are a number of industries still out there that are male-dominated so it shouldn’t be taken for granted that WICT fosters a sisterhood for women achieving amazing feats. We need to continue telling these stories because their impact is father reaching than we realize.