Meet Amanda – Director of Mover Marketing Strategy and Acquisition Email at Comcast Cable!
Describe your role & what you love about it.
As the mover marketing strategy lead within the commercial marketing organization, I partner with teams across the enterprise to develop and execute marketing and sales strategies to win share during a residential move. Retaining and acquiring new customers during a move requires visibility into macro trends impacting mobility rates, targeting capabilities to reach consumers at the right moment, and close partnerships with divisions, channel owners, and industry partners to bring programs to life. As the strategy lead for the acquisition email channel, I’m focused on growing our audience and delivering digital conversions in partnership with our ecommerce team. I’m incredibly passionate about the work I do, and am focused on tackling big problems and keeping our customers at the heart of what we do.
How have other women inspired you or helped shape your career?
I’ve been fortunate to have a lot of strong leaders help shape my career path, both men and women, but my connections and relationships with women within the industry have helped get me to where I am today. My experiences with women supporting and promoting me throughout my career, and championing my work (or sharing candid feedback when it was lacking) have made me a better professional and a more resilient employee. These friendships and relationships feed my energy, passion, and drive to be better – especially as a working mom.
What is something that most people don’t know about you?
I am an artist! Or, I was. In college, I briefly majored in fine arts and spent a semester in Italy, studying art history and figure drawing. I grew up wanting to be an illustrator or an art teacher, and have channeled my love for creativity and expression into my career in marketing. Don’t ask me to doodle or draw a cartoon, but give me a pencil and a still life, and I can still wow!
Why do you think WICT is important?
WICT has been a critical part of my professional development while working in the industry. I recently attended the Leading with Power and Authenticity executive development series in sunny SoCal, and was able to spend a week exploring and leaning into the unique perspectives and qualities we, as women, bring to leadership positions. The best leaders are utilizing both feminine and masculine qualities, and I gained a deeper appreciation of how to use what’s unique to me, as a woman, rather than focusing on what masculine qualities I should adopt. The class brought together women from across the country and industry, allowing us to really reflect on ourselves in a way that was productive – not critical. WICT has provided an extended community of women that I can benefit from or give back to, beyond the network I have at Comcast.