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Pandemic Spotlight: Rapid Innovation in our Industry
November 12, 2020 @ 3:00 pm - 4:00 pm at
Join WICT Philly for a panel discussion about the rapid innovation and evolution we’ve all seen in the tech industry over the past few months as a result of COVID-19. Orlando Hampton, GM and EVP at Afiniti, will moderate the conversation between Sophia Ahmad, EVP and CMO at Xfinity, and Anna Sedgley, Head of Customer Finance and Advisory Board at Afiniti.
GM & Executive Vice President of Afiniti and Board member WICT
[bio coming soon]
Executive Vice President, Chief Marketing Officer, for Xfinity Consumer Services
Ahmad is responsible for Xfinity’s brand marketing strategy and execution. The marketing group creates compelling brand marketing campaigns, with customer-centricity at the heart, across all customer touchpoints. Xfinity’s marketing leverages best-in-class customer research, digital and commercial functions. Ahmad joined Comcast from Sky UK, where she worked from 2004 to 2019. During this time, she held leadership roles in the Marketing and Finance functions. Ahmad worked on the launch of NOW TV, Sky’s OTT streaming service, the acquisitions of Sky Italia and Sky Deutschland and Sky’s Operating Efficiency program. Most recently she led the Sky Mobile business unit, driving substantial growth in revenue and profit, reaching over one million customers and becoming the UK’s fastest growing mobile network.Prior to joining Sky UK, Ahmad served as an audit associate at Ernst & Young, London. Ahmad received her bachelor’s degree from The University of Birmingham and is a member of the Institute of Chartered Accountants in Scotland.
Head of Customer Finance and Advisory Board Afiniti
Anna Sedgley is an experienced C-suite and board member who enjoys partnering with diverse teams to create commercial value in disruptive environments. She currently works in the AI industry in New York, after two decades working in media in both New York and London. Anna is Head of Customer Finance and Advisory Board at Afiniti, a company that uses artificial intelligence to identify subtle and valuable patterns of human interaction in order to pair individuals on the basis of behavior. Afiniti’s technology creates more successful interactions with customers and measurable increases in enterprise profitability. Previously, Anna worked at Dow Jones, a News Corporation company and publisher of the Wall Street Journal, in New York from 2009 to 2018. As COO from January 2017, Anna’s direct scope of responsibility encompassed finance, technology, strategy, legal, print operations and delivery, real estate and facilities, event execution and security. She was appointed CFO in December 2012 and held that title until November 2017. Anna joined Dow Jones after 10 years in the finance team at Sky in London, which was purchased from 21st Century Fox by Comcast in 2018. Anna began her career as a Chartered Accountant at PricewaterhouseCoopers in London. After qualification, she spent two years working in retail finance at Debenhams plc, a leading UK department store. She is a Law and Commerce graduate from the University of Adelaide, Australia. Anna lives in Princeton, New Jersey with her husband, son and dog and enjoys visiting family and friends in England and Australia.
Event Refund Policy: No refunds only transfers.