Meet Tracy Brown, Global Service Provider Field Marketing Director at Cisco

What do you do for work and what do you love about it and what is most challenging?

Tracy: At Cisco, I lead the Global Service Provider Regional Field Marketing team.  This is a newly-created position as Cisco integrated the Global Service Provider sales team into one global segment two years ago. I love building new teams, and this position allowed me to expand my responsibilities from supporting the Americas to creating the marketing strategy and plan for a global team. Cisco Marketing is undergoing a transformation to be a digital first, omni-channel content marketing team.  We are shifting from outbound marketing to inbound marketing,  This shift is in response to our customers starting the buying process before we directly engage with them.  Implementing this strategy across a global team is both challenging and fun.

How have other women inspired you or helped shape your career?

Tracy: I have been blessed to work directly for strong women leaders. Early in my career, I worked for Christine Hemrick at Bellcore.  She gave me tremendous opportunities to shape the early days of the internet.   Having worked for the “labs” of the original Bell Operating Companies, I never worked on voice applications.  My early responsibilities were in defining the standards for Frame Relay and Switched Multi-megbit Data Service; and early but failed precursor to ATM.   At Cisco, I had two great women bosses that challenged me to focus on my development and got me where I am at today.  My mother and grandmother also inspire me.   My mother taught me at an early age that I can be anything that I want to be.  No limits.  My grandmother also showed me that you don’t have to have a college or even high school diploma to make an impact on the world.  She had an amazing spirit and great compassion to her family, friends and neighbors.

What is your favorite TV show and/or movie?

Tracy: Easy one!  “Breaking Bad” is my favorite TV show and my favorite movies include “Almost Famous,” “When Harry Met Sally,” and “Shawshank Redemption.”

What is something that most people don’t know about you?

Tracy: Typically, when asked this question, I talk about how I love bicycling and cycled across Iowa and Italy. But for this case, I will share something else. I was painfully shy as a child and did not like interacting with people that I did not know. As I got older and wiser, I have outgrown or overcame my shyness and enjoy meeting new people and traveling.

What do you like most about WICT?

Tracy: The local chapters and support. WICT is there for you where you need it.

Why do you think WICT is important?

Tracy: We need to continue to support women in the telecom, cable and IT industries. It surprises me and saddens me that even 30 years after I graduated from college with an electrical engineering degree, that more women are still not in STEM fields. WICT and associations like them need to focus in this area and encourage more young women to enter the IT industry.