The best part of my job is seeing frontline sales teams engage with our communications materials. Knowing that a poster hung in the break room reminds them of how to use a certain app or learning that an infographic changed how they approach a customer is the most gratifying part of my job. Meeting people where they are and cutting through the noise can be challenging, but measuring the impact our communications had on an individual is even harder to do. That’s why our team digs deep to define, prioritize, and measure success criteria. We’re constantly collecting data points that show the importance communications play in the success of a project.
Michelle: I came from a house dominated by women. I’m one of three ambitious girls raised by a mother who has shattered her own glass ceilings in corporate America. When I talk with other women starting out their careers, I realize how fortunate I’ve been to witness my mother’s career growth. From negotiations to presentations and international settings to networking sessions, I learned at a young age how to maneuver corporate settings.
What is your favorite TV show and/or movie?
Michelle: There are days when my alter ego likes to pretend that I’m Karen Walker from
Will & Grace – I mean, who doesn’t want to be Karen Walker? I don’t know how we survived so many years without the show, but I’m thrilled that it’s back and still making light of current political and social issues.
What is something that most people don’t know about you?
Michelle: People are often shocked when I tell them I started my career as a celebrity reporter in Los Angeles. I studied Journalism in undergrad with the idea that I would take over the
Philadelphia Daily News and philly.com which helped me get my start in digital media and website content management.
What’s your role with WICT? What did you enjoy most about that role?
Michelle: I became a member of WICT even before I started my career at Comcast! A fellow Comcaster and WICT member knew I was interested in joining the company so she tipped me off that WICT had great information and resources to help women excel at telling their stories. WICT is the first place I go to when I’m looking for a course or a program to improve a specific skill. It has a great reputation internally among its members for the high quality leadership programs it manages and externally as an organization dedicated to elevating the success of our industry’s best.
Why do you think WICT is important?