Director, Strategic Partnerships - Comcast Advertising

Alison Gregory is a Director of Strategic Partnerships at Comcast Advertising, managing relationships with third-party attribution partners where she oversees evaluations, negotiations, and onboarding to drive performance TV measurement. Previously at Comcast, she held roles leading adoption for enterprise-wide initiatives and in research, developing tools and training at scale. Before joining Comcast, Alison was an Account Executive at CBS, where she emerged as the top new business revenue-generating Account Executive in the market.

Throughout her career, she has been recognized with several industry awards, including Cynopsis’ Rising Star, Philly Ad Club’s Mover & Shaker, and Comscore’ s Make Your Case. Alison is also a guest lecturer at Drexel and Temple University and spoke at Indiana University’s Media School Career Day—her alma mater and a personal milestone.