Chief Marketing and Revenue Officer at Segra
Zenita has a deep passion for technology and has over three decades in the cable industry with Jerrold/General Instrument, Motorola, ARRIS (now Commscope) and most recently as Vice President of marketing and business development at the Society of Cable Telecommunications Engineers (SCTE®), a subsidiary of CableLabs®. Zenita currently serves as Chief Marketing and Revenue Officer at Segra, one of the nation’s largest fiber networks that provides best in class broadband and data security solutions throughout the Southeast and Mid-Atlantic. Zenita is an award-winning community and industry relations activist supporting education, arts, science, technology and math (STEM/STEAM) initiatives, healthcare, diversity and inclusion programs in the cable industry. In her spare time, Zenita puts her expert marketing and relationship building skills to work with several organizations including Women in Cable Telecommunications Greater Philadelphia as Executive Champion and past President, New Media and Technology Committee Member with Emma Bowen Foundation and Board Member/Vice President with One Diverse Industry conference, designed to encourage college students to pursue creative and technical careers in the cable industry. Zenita also serves on the boards of the Blind Institute of Technology and Inner Explorer. She previously served on the boards of the Montgomery County PA chapter of Big Brothers Big Sisters, the Greater Philadelphia & South Jersey chapter of Girls Inc and Beachglow: Concerts for Charity, Inc. In 2014, Zenita was inducted into the Cable TV Pioneers. WICT Greater Philadelphia honored Zenita with the 2015 Inspire Award. Zenita has been recognized each year since 2016 as one of Cablefax Most Powerful Women in Cable and Most Influential Minorities in Cable each year since 2014. In 2019 Zenita was recognized as SCTE/WICT Woman in Technology, an annual award that lauds the achievements of one woman who demonstrates outstanding professional achievement and significantly contributes to the advancement of the cable telecommunications industry. Also that year she was recognized by WICT as a Woman to Watch in Technology, and one of the top 50 marketers in the world by Marketo, an Adobe Company as part of the #Fearless50, driving bold, fearless marketing and digital transformation. In 2020 Zenita was recognized by Cablefax as a Diversity Trailblazer. In 2021, Zenita’s team at SCTE was recognized by Cablefax as the 2021 First place winner for best Online Event, and third place winner for Best Media Relations to raise visibility of the SCTE brand.