Kelly Perone

SVP Technology & Product - Comcast Advertising

Kelly Perone is Senior Vice President, Technology & Product for Comcast Advertising, a global leader in media, technology, and advertising that fosters powerful connections between brands and their audiences as well as among publishers, distributors, MVPDs, agencies, and other industry players.
 

In this role, Kelly leads the technology (data, engineering, architecture, and technology experience) and product organizations that power Comcast Advertising’s data and technology‑driven products and capabilities. Her team partners with Comcast Advertising’s Media Solutions team, Comcast Connectivity & Platforms, FreeWheel, and Universal Ads to best position Comcast Advertising, its partners, and its customers for the future – delivering stronger performance, value, and experiences for all.

Previously, Kelly was Senior Vice President, Product Management, and Vice President, Product Strategy at Comcast Advertising. Prior to joining Comcast in 2017, Kelly served as Senior Vice President, Product at Tremor Video (now Nexxen and Magnite) where she oversaw its SSP and DSP development of video advertising opportunities across devices. During her tenure, Kelly spearheaded their product transformation from an ad network to a combined media and ad tech company. She was responsible for increasing and strengthening company output to transform its value proposition in the marketplace, growing revenue, and EBIDTA, and successfully exiting the DSP to a global mobile marketing company.

Earlier in her career, Kelly held various product leadership positions at small media and ad tech startups in New York City and created the original digital campaign stewardship platform for Donovan Data Systems for the United States, United Kingdom, Canadian, and German markets (now Media Ocean’s Prisma).

Kelly resides in New Jersey with her husband and son.