Nikki J. Frisby has a unique view into how people behave online, and how quickly that behavior can change when friction shows up in a digital journey.
 

At Quantum Metric, she works with customer experience data across 50% of the world’s internet traffic, giving Nikki and her team insight into how high-stakes digital journeys shape the customer experience. She leads a team of business consultants helping some of the world’s largest telecom companies turn those behavioral signals into business decisions.
 

But the work is changing fast. As analytics shifts from human-led investigation to agentic AI, Nikki is not watching the change from the sidelines. She is helping her team adapt in real time, asking the same question many professionals are facing now: when AI can move faster than you, how do you stay valuable?
 

Her session offers a grounded perspective on AI adoption, business impact, and career reinvention for anyone determined to grow with the shift instead of getting left behind.